Ilan Elfassy, the creative director and founder launched SOIA & KYO in 2004. (1 year younger than Fresh Collective!)
SOIA & KYO is a division of The APP Group, a family-run Montreal based company.
In its inception, the brand was most recognized for offering unique styling that featured oversized buttons, asymmetrical collars, wide belts and contrast trimmings.
Over the years, SOIA & KYO has evolved in order to meet the needs of its growing clientele. In 2010 they introduced a secondary line for men with the commitment to bring the quality and features of European design to North America.
From their youthful beginnings they presently reach a wide audience with their clean and modern tailoring. The collections for men and women integrate sophisticated looks and redefine sportswear with a strong focus on rich fabrics and subtle details. They offer a range of classic trenches and urban leathers in addition to a variety of wools, downs and rainwear. SOIA & KYO jackets are designed to be the perfect balance between fashion and comfort.
SOIA & KYO stands for simple and refined design. The concept is to stay true to effortless style.