- About Us
Established in 2003, Fresh Collective has built a loyal following among Toronto women who love independent designer fashion.
Our two lovely boutiques specialize in independent Toronto designers including our own in-house line, Palette by Laura-Jean. We supplement our collection with Canadian labels as well as some hand-picked international pieces to complete the look.
16 years in business and growing strong, we've evolved over the years to adapt to our customers' changing needs and the industry trends. We succeed simply because we listen to our customers, have fantastic relationships with them and our team has a deep passion for women feeling fantastic through fashion.
Our goal is creating versatile wardrobes for the individualists who shop with us. We source pieces and lines with specific customers in mind. We believe in wardrobe building; finding those unique pieces that you’ll LOVE that will last you through various seasons, events and situations. We source timeless classics with that extra something special that reflects your personality and make you feel amazing. We also pepper our collections with fun pieces that pick up the trends without being so trendy you won’t wear them next year.
We know we don’t really sell dresses, skirts and tops. We sell confidence, beauty and self-expression through fashion. We inspire women to let their outer selves reflect their inner self, and think of fashion as a daily form of communication and art that tells the world just who we are.
A proud moment for me came when a woman came striding into our store with one of our dresses on that she had bought a few weeks before. She was smiling ear to ear, looked fabulous and had three eager friends in tow. I beamed in recognition and before I could say anything she said, “This is my self-esteem dress! I put it on when I want to feel amazing!”
And I actually got goosebumps and thought, “This is what it’s ALL about.”
We partner with local designers to help connect them with our loyal customer base, to continue to nurture local talent and keep our selection “fresh” for our customers.
Designers participate with us as partners in many ways: hosting events with us, having Trunk Shows and Designer Spotlights, pairing their marketing muscle with ours to reach customers, in-store appearances, asking customers feedback on a sample before they produce a run of a new style and more.
We also coach young designers through some of the hurdles of entrepreneurship, providing resources and support no other retailer offers. We invest time and energy into all the people we work with – designers, staff and customers – to ensure long term mutually beneficial relationships.
We operate on an “everybody wins” philosophy, which means our focus is on helping our designers succeed and keeping our customers delighted with each visit. When we do that, everyone wins and we’ll be able to keep growing!
I hope you’ll come and see what our amazing Fresh Collective community has been up to lately. Visit one of our stores, chat to our fantastic staff, meet the designers, come to an event and find out what we’re all about. You may just be surprised by how fantastic you end up feeling!
With love from Laura-Jean
CEO and founder of Fresh Collective